Lori I. Paquette
401 Clayton Road
Chapel Hill, NC 27514
919|929|4420 phone
919|740|3251 cell
lori@lip-design.com email

A versatile, award-winning graphic design professional with strong print and marketing background. Skilled at creating effective corporate and non-profit identity systems; Masters degree; publications and direct mail design expert.

INCLUSIVE EXPERIENCE
• Art Direction
• Publications Management
• Strategic Creative/Marketing Planning
• Identity/Branding
• Web Design
• Package Design

EMPLOYMENT OVERVIEW
11/00 - present; 02/94 - 02/97 | Owner/Graphic Designer |
LIPdesign | Chapel Hill, NC

Develop and design effective visual communications, including identity, ads, brochures, posters, invitations, direct mail, packaging and web for variety of clients in non-profit and corporate sectors:
– Chapel Hill Public Arts Commission
– The Women's Center, Chapel Hill, NC
– Minas Studio, Chapel Hill, NC
– The Lighting Place, Chapel Hill, NC
– University of North Carolina at Chapel Hill, School of Dentistry, Department of Periodontology
– OraPharma, Inc., a Johnson & Johnson company, Warminster, PA
– Straumann USA, Andover, MA
– Sinclair Intimacy Institute, Chapel Hill, NC
– Banana Moon, Chapel Hill, NC

Pro Bono
– Little Black Dress.org, Apex, NC
– Place of Possibilities/All God's Children UMC, Aulander, NC
– American Heart Association, Morrisville, NC
– Caring Community Foundation, Inc., Cary, NC
– Montessori Community School, Durham, NC
– A Day with the Arts, Raleigh, NC

Web Design
http://www.rickigeiger.com
http://www.adaywiththearts.org
http://www.lip-design.com (online portfolio)
http://www.lipglaws.com (blog/photo illustration)

Additionally work as a contract artist for Nevermore Studios, Durham, NC and Z Promotion & Design, Chapel Hill, NC. Prior to 2000, provided design support for Heard and Associates, Durham, NC (Legg's campaign; 1/97) and The Independent Weekly newspaper, Durham, NC (09/96 - 01/97)

02 /97 – 11/00 | Art Director | PHE, Inc. | Hillsborough, NC
• 4-color catalogs, direct mail collateral, and print ads for nationally-recognized direct marketing company of adult-oriented products
• Conceptualized direct mail packages, advertising campaigns and video premiums in team setting for Adam & Eve, VideoMail, VideoGold and Sinclair Intimacy Institute brands
• Redesigned VideoGold Club logo, 16-page catalog, and direct mail packages to target women, resulting in 20 percent increase in female video club membership
• Redesigned Sinclair Intimacy Institute 48-page catalog and fulfillment package to re�ect the company’s branding and sales goals established by an outsourced agency
• Designed video sleeves, ads, and marketing collateral for Adam & Eve Productions

10/94 – 04/96 | Assistant Manager | The Bentwood | Chapel Hill, NC
• Buyer and manager of glass/tableware department for upscale modern design retailer
• Designed identity materials and retail display ads

01/93 – 02/94 | In-House Production Manager | Straumann USA | Cambridge, MA
• Originated position. Established and managed in-house design department for U.S. division of international dental implant company
• Provided design support for marketing, sales, and continuing education departments (brochures, PowerPoint presentations, sales sheets, and quarterly newsletter)
• Collaborated with VP of Marketing on creative strategies for U.S. marketing campaigns within confines of newly-established international branding guidelines
• Designed an effective continuing education symposium brochure, contributing to a 20 percent increase of enrollment
• Retained as a contract artist from February – October 1994 to maintain continuity following company restructuring

09/88 – 01/93 | Desktop Publishing Specialist | Boston College | Chestnut Hill, MA
• Newly created position to bring the University Registrar’s major publications in-house
• Designed, illustrated and edited annual course catalogs, registration materials, and forms
• Designed logo, quarterly newsletter, membership directory, annual meeting programs, and brochures for New England Association of Collegiate Registrars and Admissions Of€cers (NEACRAO), the local chapter of AACRAO, a professional organization for college administrators

05/86 – 08/87 | Senior Communications Coordinator | Boston University School for the Arts, Office of Public Information | Boston, MA
• Assisted Director and Assistant Director publicize college arts events for the 1986-87 academic year through secretarial and writing support; managed database of local press, school alumni and current students
• Feature writer, ARTS alumni newsletter
• Coordinated press, box office, program and poster design for annual spring opera

EDUCATION
Boston University College of Communication | Boston, MA
Master of Science, Mass Communication, September 1988

Boston College | Chestnut Hill, MA
Bachelor of Arts, cum laude, English and Theater, May 1984

SKILLS OVERVIEW
• Software (Mac OSX and PC Windows platforms): Quark XPress, InDesign, PageMaker, Photoshop, Illustrator, FreeHand, Dreamweaver MX, Word, Excel, Multi-Ad Creator
• 15+ years combined in-house and freelance design experience
• Ability to design effective pieces on limited budgets
• Strong interest in typography, editorial and package design
• Writing, editing and proofreading

PROFESSIONAL AWARDS
- 2004 PICA award, Best of Category (1, 2, 3 color self-mailer) -- 2005 Women's Center Art Show prospectus

MEMBERSHIPS
- Women's Center Art Show Committee
- Public Relations Committee, The Women's Center
- Montessori Community Association, Montessori Community School, Durham, NC
- PTA, Estes Hills Elementary School, Chair, Spring Arts Festival

References available upon request.